Culture: How to Define It, Measure It and Hire For “Culture Add”
Creating a positive, people-centric culture is one thing, but defining what that culture looks like, measuring its impacts, and hiring for culture add are different challenges altogether. How can recruiters, talent acquisition leaders, and organizations at large measure and improve their cultures? Bryq shows you how.

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Ascend 2021 Session Recording
Title: Measuring and Improving People-Centric Culture
Creating a positive, people-centric culture is one thing, but defining what that culture looks like, measuring its impact, and hiring for culture add are different challenges altogether. In this Ascend 2021 session, Bryq walks recruiters, talent acquisition leaders, and organizational leaders through practical ways to:
- Clearly define what a strong, people-centric culture looks like in their context
- Measure cultural health and its impact on performance and engagement
- Hire for culture add rather than culture fit, using structured, data-informed methods
- Continuously improve culture through feedback, analytics, and better hiring decisions
Learn how Bryq’s approach helps you turn culture from a vague concept into something observable, measurable, and actionable across your hiring and talent processes.